Forgotten Landscapes Research, LLC recognizes how important outreach is for the mission and growth of historic organizations. Social media can give the public a chance to see the "behind the scenes" operations for museums, historic sites, and other organizations, therefore removing a barrier of intangibility that is historically associated with historic sites. Engagement is critical to the success of online outreach efforts. Digital outreach can take on all forms on online platforms, including user-friendly website design, visually appealing Instagram and Facebook content, and direct engagement through platforms such as Discord and Patreon.
Website Design & Updates
An organization's website is usually the first interaction that the public has with a site. It will inform the relationship between the user and the organization. A poorly designed or out-dated website can be detrimental to site visitation and fundraising opportunities. Websites provide the opportunity to share information with existing and future visitors. Forgotten Landscapes Research, LLC specializes in researching and writing copy for the general public, including breaking down difficult-to-understand information.
It is widely understood that social media is essential to growing an organization's audience. What is less understood is that a social media plan's success can vary widely depending on an organization's mission, programming, and services. For example, a historic site's social media strategy is quite different than a strategy for a local government's Historic Preservation department. The key to this assessment is determining an organization's audience. Forgotten Landscapes Research, LLC can analyze audience base, create a social media strategy that caters to these audiences, and manage social media platforms.
A lot of an organization's outreach can happen at the physical, in-person level. Visually-appealing flyers and program calendars can help an organization share its mission, programming, and services at the most basic level. These physical materials can be designed with a unified branding that informs the public's perception of an organization.